Whether your business is based in Nottingham or Bray, staying ahead of the creative curve is essential. Brands that stand still risk fading into the background. One technique forward-thinking companies are using is animation, which is a great way to simplify complex messages, and create content that sticks.
At Pistachio Design, we specialise in creative animation creation that can help your brand stand out. Let’s explore the latest animation trends your brand should embrace if you want to cut through the noise and leave a lasting impression.
Here are six bold, beautiful and bang-on animation trends Nottingham businesses need to keep on their radar.
- Kinetic Typography That Speaks Volumes
Words aren’t just read anymore: they’re felt. Kinetic typography is the art of animating text for emotional or dramatic impact. It’s recently surged in popularity, and it’s not slowing down this year.
When done right, animated text becomes the star of the show. It helps people focus, guides people’s attention, and evokes mood without needing characters or voiceovers.
Whether it’s for a social media ad campaign or a homepage hero section, your business in Nottingham or Bray can use kinetic typography to:
- Communicate bold brand messages in under 5 seconds
- Grab attention on fast-scrolling feeds
- Layer storytelling with motion and pace
Kinetic typography helps keep messaging clear, confident and current. At Pistachio, we build animations that aren’t just on-trend, they’re on-brand.
- Hand-Drawn Style Animations
Many of us are tired of slick, soulless (often AI-made) content. This year, you’re more likely to stand out if you come across as real and authentic. That’s where hand-drawn animation, or styles that mimic it, come into play. It has that irresistible nostalgia and is brilliant at helping companies stand out.
This type of animation is particularly ideal for independent boutiques and family-run organisations in Nottingham and Bray. We can create animations that have that balance of playful and professional.
- 3D animation
At Pistachio we love creating exciting and detailed 3D animations. These can be a bit time consuming but the finished design is on point. 3D adds in something unique to a project and can include character animation.
Why not try something different? Stand out from other businesses and bring fresh life to your animation projects.
- Hybrid Animations: Mixing Live Action with Motion Graphics
Why choose one format when you can combine the best of both? Hybrid animation – the blending of live-action footage with dynamic animated overlays – is increasingly popular this year.
It’s especially powerful for businesses looking to keep their content grounded in reality, while still adding flair and energy.
For example, a Nottingham-based fitness brand combines footage of a studio workout with animated tracking lines and stats.
- Vertical-First Animation for Mobile-Optimised Brilliance
Did you know, more than 70% of all video content online is now consumed on mobile devices?
Nowadays, animation must be built for this medium, not just adapted. Think TikToks, Instagram Stories, Reels, YouTube Shorts. This shift demands animation that’s not only responsive, but specifically designed to thrive in a 9:16 format.
Whether you’re a retail store or event organiser, you can benefit from bite-sized, mobile-ready animations that:
- Showcase products in motion
- Simplify services through quick explainers
- Build brand recognition with repeating motifs and transitions
At Pistachio, we can create this type of content and ensure that it feels fresh and suitable for platforms like TikTok or Youtube Shorts.
- AI-Assisted Animation that Still Has Soul
With tools like Runway, Adobe Firefly and Animate Anything gaining traction, AI-assisted animation is set to revolutionise the creative process. But here’s the catch: great brands won’t use AI to replace human creativity. They’ll use it to supercharge it.
Here at Pistachio Design, we’re not afraid of the unknown: we thrive in it. Our innovative team experiments with AI tools to elevate what’s possible, while keeping the heart of storytelling deeply human. The tech may change, but our creative instincts remain at the core.
So, What Does This Mean for Your Business?
Animation is still one of the best ways to stand out from the crowd. It’s a wonderful way to inject more personality into your personality, explain with more clarity, and stay culturally relevant.
For businesses in Nottingham and Bray who want to be recognised, remembered and remarkable, 2025 is the year to invest in smart, strategic animation.
By embracing the latest animation trends, and partnering with a studio that blends craft with courage, you can move faster, speak louder and make more meaningful connections with your audience.
Let’s Create Something Unstoppable
At Pistachio, we help brands across Nottingham, Bray (and beyond) bring their ideas to life through using our creativity and insights into your brand.
Whether you need an animated campaign for your next product launch or a video that explains your services while making the message sing, our animation design services in Nottingham and Bray are built to get results.
If you’re ready to embrace the future of animation, simply contact our team today.