When “we’re really busy” is the brief

IFS is a big brand with a lot going on.

Multiple teams, multiple markets, constant campaigns, and complex products that need to be explained properly, not glossed over.

What they didn’t need was an agency to slow things down or overcomplicate the process.

They needed one that could keep up, push brand boundaries and deliver!

So, we dove straight in.

The challenge:

IFS wasn’t short on ambition, ideas or demand.

What they wanted was support that could match the pace of a global marketing engine without turning every request into a slow-moving ‘project plan.’

They were looking for a partner who could:

Drop into campaigns quickly and confidently
Support product, industry and brand teams without friction
Create high-quality work at volume (not one-offs)
Help explain complex software in a way people actually understood
Bring fresh thinking without needing hand-holding

In short: less admin, more momentum.

The brief:

Be easy to work with, be reliable – and of course, push the creative boundaries of the brand.

Easy, right? Not in their experience.

IFS wanted an agency that could act as a seamless extension of their marketing team. One that could flex depending on what was needed, when it was needed, and without drama or delay.

What the Pistachio team offered was strong creative, delivered properly, whilst ensuring IFS stayed consistently individual.

The Pistachio approach:

We’ve been working with IFS for over five years now, and the reason it’s stuck is simple.

We fit.

Not in a “same-same” way, but in a way that makes things easier for everyone involved.

Here’s how that plays out.

We slot in

IFS needed support that could move between teams without missing a beat.

So, we work across Product Marketing, Industry Marketing and Brand, adapting to different needs, audiences and priorities as they shift.

No fuss, or rigid process. We just get on with it.

We take things from idea to done

We help shape the assets, and we deliver them.

From early campaign thinking through to final delivery, we support IFS with work that feels joined up and considered, not rushed or stitched together at the end.

That means fewer bottlenecks, fewer handovers, and a lot less chasing.

We help make complex things clearer

IFS operates in a space where clarity matters.

Whether it’s product explainer videos, campaign visuals or supporting assets, our job is to help translate complex software into work that’s easy to follow and hard to ignore.

The result:

This partnership has lasted for so long for a reason.

Together, we’ve helped IFS maintain momentum across campaigns, increase the quality and consistency of their creative output, and support teams across the business with work they can rely on.

They get:

Creative that’s on-brand and pushes creative boundaries
Support that flexes with demand
An agency that understands the pressure and doesn’t add to it

And crucially, they get time back.