Buster the boxer – It’s that time of year again!

The advert that everyone waits all year in anticipation is finally here. The John Lewis ad has become a large part of the festive season that has been talked about a lot, even before launch.

John Lewis has a page dedicated to the advert on his website and tells us that “This is the story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping.

They have turned the whole advert into a campaign with a soundtrack, cuddly toys and even a VR experience in Oxford Street – see their webpage here.

As with every piece of marketing – you can’t please everyone and every person is a critic, but it seems that the telegraph even think that they can see parallels with the US election race, going as far as to say “That’s right, Buster the dog is Donald Trump. Buster the dog is Donald Trump, Bridget is Hillary Clinton and the trampoline is America. Thanks for rubbing it in, John Lewis.”

Stop funding hate @StopFundingHate on twitter is using the publicity surrounding the advert to “brandjam” John Lewis and Waitrose to aid their campaign on hate campaigns in the media.

My favourite is from Toby Fletcher on Twitter who wonders “Is there anything the Simpsons haven’t predicted?”

I would like to add though that Pistachio already had its very own star dog appear in our new brand video this week #TwistingTheo check it out here.