Designed & Delivered: Tyrell

 Tyrell’s been doing this for a long time.

For 25 years, they’ve built a reputation as a seriously capable partner in media technology. The kind of experience you can’t fake (and frankly wouldn’t want to).

But when you hit a milestone like that, you get a choice:

1. Keep showing up the same way.
2. Refresh the brand so it matches the business you are now.

Tyrell chose option two. They wanted a brand that felt as strong, clear and no-nonsense as the team behind it. And a look that stood out in a busy market without trying too hard. So, we got to work.

Tyrell is an established leader, but leadership only matters if people can see it.

They needed a refresh that would:

• Mark their 25-year milestone properly
• Help them stand out in a crowded industry
• Communicate their experience in a way that felt authentic and straight-talking (not too corporate, or too fluffy)
• Give them a brand platform they could build on for the next chapter

In short: a brand that looks and sounds like Tyrell actually operates.

 Refresh the brand for the 25-year milestone and do it properly. Do it in a way only Pistachio can.

That means, no ‘quick fixes’ and a pat on the back, but a full refresh, covering:

• Positioning and messaging
• Visual identity
• Website
• And a roll-out that made it all feel consistent, not cobbled together

We love a milestone. Why? Because milestones force a good question: Does your brand still reflect the business you’ve become?

With Tyrell, the answer was: not quite yet. So, we tackled the refresh from the inside out.

1. Messaging that means business

Tyrell’s experience is a huge strength. The risk is leaning on it so hard that it turns into vague “we’ve been around for ages” noise. We worked with the team to shape messaging that says what needs saying, without the throat-clearing. Clear, confident and straight to the point. Unrivalled experience, communicated in a way that feels true to Tyrell: capable, practical, no drama.

2. A visual identity with a backbone

The refresh needed to be striking, robust and instantly recognisable. So, we built a visual system Tyrell could own, one that helps them stand apart in a busy space and gives their brand presence the weight it deserves. This was about giving Tyrell a look that matches what people already experience when they work with them: confidence, clarity, capability.

3. A website that brings it all together

A refresh like this can’t live in a PDF. It has to show up where people actually go to judge you: your website. We translated the new positioning and identity into a website experience that supports the story, makes the brand feel cohesive, and gives Tyrell a platform they can build on, and a brand that finally looks and sounds the way it should.

The outcome was a clearer, stronger Tyrell.

• A milestone refresh that properly supported their 25-year celebrations
• Recognition from industry peers
• Increased exposure and awareness in a packed marketplace
• A refreshed brand that helps cement Tyrell as a leader in their field

Most importantly, Tyrell now has a brand platform that’s ready for what’s next, not stuck in what’s gone before.

A 25-year milestone is a big deal. But the better bit is what you do with it.

Designed with style. Delivered with intent.

Does your brand still reflect the business you’ve become? If not, it might be time to talk.

What could you get done with an agency that doesn’t need managing?

Let’s talk.