24th March 2021
by Charlotte Wilson
If you’ve read any type of design or marketing blog in the last few years then you’ll know that more and more time is being spent watching videos online than ever before. Simply put, people love watching things. Fast-moving visuals are able to be processed by the user 60,000 times faster than non-moving ones. So, in an ‘always on’ environment where our attention spans are edging ever closer to not really existing at all, this is something that marketers are always having to pay attention to.
Now, there’s lots to think about when it comes to video, from ‘on the go’ content filmed on our smart phones, to highly stylised productions, the possibilities – and cost – are endless. However, with animated content being able to grab the attention of consumers in less than 1/10th of a second, it’s clear to see why it’s a marketing must-have for generating cost-effective, engaging visuals.
Not sure whether animation is right for your business? Check out our five top reasons as to why we think it is…
1. Make a good impression
By using a promotional asset in a more creative form a brand can benefit from leaving a lasting memorable impression. Plus, within the same space where a static image might sit online, an animation can give further insight and a clearer understanding to customers of what you’re about – without the need for clunky post text which is easily, and often, ignored. Additionally, with an animated video your brand can cut through the endless influencer video content that is already filling up your customers daily newsfeeds.
2. Be understood
Even the most complex or technical of ideas can be easily explained within the context of an animation. The creative scope of encompassing characters, text, stats, objects and imagined landscapes into one cohesive snapshot can explain whatever it is you need to say far better than a lone talking head, an iStock image, or a long paragraph of text.
3. Boost your CTR
When users visit a website they are 100% more likely to spend more time on that website if there’s animated content on it. In addition to that, a whopping 64% of people are more likely to complete an action (for example filling out a contact form) at the end of a video. Therefore, if you’re using an animation to extoll the benefits of a product or special offer, users are more likely to watch that video than read through any other content on your website. So, not only are you increasing your chances of a successful CTR, you’re also ensuring that your messaging is getting across in a succinct and engaging way.
4. It’s fun!
Yes, it’s not all about stats, ROI and CTR’s bla la bla. Animated content is actually (dare we say it) FUN. There’s a reason why children’s shows are predominately cartoons – they grab attention through being entertaining and creative. Something which marketers are found of emulating when it comes to promoting a business or product. Animation doesn’t need to be realistic, it can be as imaginative as you want it to be and that’s what really resonates with audiences.
In this fast-paced ever-evolving digital age, marketing assets can fast loose relevance. Therefore keeping creative fresh and up-to-date can be costly and exhausting. Animated content is the ideal way to keep things on track. Once you have the animation, updating messaging or adapting visuals is much easier, and a lot cheaper, than reshooting entire videos or images involving people, sets locations etc.
All in all, animation has long been a powerful marketing tool harnessed by those who know how to connect with their customers in the right way. If you’d like to know more about how animated content can engage new audiences and drive more conversions, simply get in touch today – we’d love to hear from you!