8th April 2020
by Charlotte Wilson
brands, Communications, Digital, productivity
So, here we are, nearly 3 weeks into the strictest lock-down measures that Britain has known outside of wartime. It would be naïve to say that this has not been a trying, or at the very least, a very strange time for so many of us, and on top it all off, business has had to adapt and change tremendously in a very short space of time.
You might have noticed that here at Pistachio, we’ve been trying to help you navigate the survival of your business during the Covid-19 storm and today’s blog is no exception. Today we’re giving you our insights into how your business can adapt to the new reality and utilise digital channels and assets to help engage your customers and clients online.
Below you’ll find some of our top tips on how to enhance your digital agility and create a valuable dialogue with your customers across the digital landscape.
Tip 1: SEO Health check
The first thing you should do when adapting your business strategy to a more digitally focused offering is to review your SEO. Why? Because this is the most efficient and reliable way that your customers, clients and prospects will be able to find you online. And what is everyone doing a lot of right now? Searching for things to read, research and buy online of course.
This means that a review of your current website copy will help to boost your SEO rankings and thus raise your visibility to your clients and prospects online, not only will this help you to re-engage customers, it will also give you the opportunity to attract new ones. So, what are you waiting for? Get updating now!
Tip 2: Social Media
Not only is having an active and consistent social media presence a fantastic and cost-effective way to engage with your customers in real time, it also really helps with boosting your SEO and PPC quality scores.
So, be sure to get to work on creating optimised and appropriate social media post content and creative to communicate your updated services appropriately to your online audience. This will immediately allow you to engage with current customers and new prospects effectively and give you valuable insight into how your customers are responding a) to the crisis and b) to the services you can offer.
Tip 3: Blog marketing
Ok, this is the last time we’re going to scream ‘SEO’ at you (maybe) but now that businesses are having to focus much more of their activity online, now is the perfect time to utilise some great blog content.
Useful, engaging and informative blogs, no matter how short and sweet, can score you immediate and easy SEO wins and increase your visibility to prospects. Not only this, but good blog content provides genuine value to your customers, something which many people stuck at home will be crying out for.
Tip 4: Custom web design
For many businesses, having a digital presence or even a fully functioning website isn’t something that has necessarily been a priority before. However, with such a large percentage of consumers now having to work remotely and live in isolation, it is imperative that your business is visible and accessible to them.
Whatever web design or build support you need to ensure a usable and viable web presence, no matter how large or small, there are plenty of options available to you that will provide the exact platform and functionality that you need. And if you don’t know what it is that you need? Simply just ask!
Tip 5: Creative Assets
Engaging with your customers online can be challenging at the best of times, and now with more and more brands having to operate virtually, it is vitally important that your digital interactions are up to scratch.
With this in mind, it’s essential that you have some digital assets that can be custom made for you and your business to help disseminate essential information and keep your customers inspired, informed and essentially, entertained.
Some key assets could include interactive infographics, animations, digital eBooks and Web Apps. These digital tools can be used to communicate information effectively with your customers, stakeholders and prospects and will also help you stand out in what is set to be a chaotic and saturated digital landscape.
These are just a few of our top-level tips for helping businesses to think more strategically about how they can ensure the continuity, and ultimately the survival, of their business during these unprecedented times. To chat to us in more detail about anything covered in today’s blog, or to learn more about our Survive and Thrive Digital Toolkits that we have on offer, simply click click here.
We’re here to help you engage and entice you customers digitally throughout the current crisis, so please do not hesitate to contact us today at firstname.lastname@example.org or by calling 01628 882990.