8th July 2020
by Charlotte Wilson
brands, Communications, creative, design news
This should come as a shock to absolutely no-one but we do love a good bit of impressive design-work here at Pistachio. Why? Well, because great design can do A LOT to help improve your marketing efforts. It’s not just about standing out from the crowd either, the right design can help to entice customers and influence consumer buying habits. It’s even been proven that using imagery including people can help increase empathy and a deeper connection with a brand, whereas effective images of objects can help to increase trust and customer loyalty for your business.
When executed well, great design increases conversion opportunities, and well, helps us all to feel a little bit warm and happier inside, or is the latter just us? So, this week we’re taking a look at some recent design examples that have caught the Pistachio teams eye….
Using neither people nor product imagery (great start) Nespresso’s latest capsule packaging has got us all doe-eyed at Pistachio’s ‘Remote’ HQ. We’re not whether this is down to our Director’s (borderline) unhealthy obsession with the strong stuff, but it’s not difficult to appreciate the ‘wow’ factor of this beautifully art-worked packaging.
Already a recognisable brand that has a cult following, Nespresso’s striking use of a medieval-type illustration against a strong matte-black background really does set the coffee giant apart in class and style. And let’s face it, they sure do add a bit of snazzy sophistication to your kitchen aesthetic…
Proving that sometimes less is more, Nike recently utilised their iconic ‘Just Do It’ creative to lend their support to the Black Lives Matter movement. The accompanying descriptor for their advert which launched in June 2020 stated the following:
“We will continue to stand up for equality and work to break down barriers for athletes* all over the world. We will do and invest more to uphold longstanding commitment in supporting the Black community and partnering with world-class organizations dedicated to ensuring racial equality, social justice, and greater access to education. “
The simplicity in this elegantly animated advert evokes real emotion without the need for bold or brash colours and imagery. This proves that when it comes to design, knowing when to strip it back and let the message speak for itself is equally as important as knowing when a more vibrant or innovative design is needed to make an impact.
When a well-known company takes the plunge for a rebrand it’s always a squeaky-bum moment for the creative team responsible, but for Dunkin’ Donuts, or as they shall henceforth now be known, Dunkin’ everyone can breathe a heavy sigh of relief.
For the record, the company very much still does sell donuts, but the redesign of their branding was part of a conscious move to change the perception that the company is just a singular specialised brand.
Dunkin’ have retained their familiar pink and orange colours and iconic font, but have dropped the dated donut and coffee cup symbol. They have also infused eye-catching imagery of a range of their popular products into advert creative in a bid to erase any possible confusion to new customers as to whether only donuts are served. The result is a mesmerising pop of colour and effective design that draws the consumer in and relays a feeling of quality, popularity and familiarity. Now, anyone fancy a donut..?
Thanks for tuning in to this month’s ‘design on fleek’ we’ll be sure to revisit this topic when some worthy design’s catch our eye. If you’ve seen anything in the big-wide-world of brands that you think deserves some design recognition then please let us know by commenting on this post across our social media channels -we’d love to hear what inspires you.
Additionally, if you’re in need of some design support for your business, brand or new project, do not hesitate to get in touch with us, we’d love to have a chat about how we can help bring your ideas to life!
Thanks for reading!