20th April 2021
by Charlotte Wilson
It might seem like an obvious statement, but when it comes to marketing your brand, the imagery you use is about so much more than just making something look good.
When actioned effectively, the right imagery can increase traffic, sales conversions and instil loyalty in customers, making you look trustworthy, reliable and professional.
So, why is it that so many businesses still try to cut corners with the images they’re using on their website, social media and sales assets? High quality branded and (most importantly) licenced imagery is easy to access, cost-effective and delivers a higher ROI on assets. Don’t believe us? Here are a few reasons why you should be taking your marketing imagery seriously…
It gets you more views and clicks – Images not only attract attention, but they also evoke real emotions in people. Therefore, if your website, post or asset has professional, well-thought-out imagery on it, then there is more chance of people viewing it and clicking through to where you want them to be. However, if your images are poor quality or are carelessly lifted from an unknown source, not only will you turn prospects and customers off by looking unprofessional, but you could also be charged a fee for using an image without permission. If you’re not sure where you can find licenced, high-quality images for your assets, speak to a marketer, designer or us to make sure you’re covered.
It makes a good first impression – content is king, and when it comes to showing off your products or services, there is no better way than by utilising impactful imagery. A good image can bring your content to life and gives customers the power to visualise exactly what it is you’re offering them. This creates a greater opportunity for sales and highlights your brand as a professional, and successful, business.
It gives you a higher search engine – did you know that images affect your indexing on search engines? From the captions that you use to label your images, to the higher quality score that the right (and licenced) image will give you, your content will show up for both web and image searches, giving you double the opportunity to be found online.
It boosts Social Media – Social Media is essential for businesses nowadays, and in addition, imagery has an impact on your position across all platforms. You’ll get more interactions with your posts if you include an image with post copy or a CTA, plus with an image, you’ll also create an emotional trigger to whatever it is you’re posting about.
All in all, using the right imagery is an essential component in successfully marketing your brand to new and existing audiences. Impacting every touchpoint from website to social, presentations to sales tools. If your imagery is on point then there’s a far higher chance that your business will be too. To learn more about the ways in which you can ensure that your imagery is working hard for you, get in touch with us today, we’d love to hear from you.