What are the top brand trends in 2024?

We’re looking at the top brand trends in 2024 that you should prioritise this year.

To no one’s surprise, the digital landscape continues its rapid and never-ending evolution. Therefore, it’s safe to say that steering your brand through the currents of change this year won’t be easy. So, as it’s a new year and new (even better) us, we’re kicking things off with a deep dive into the top brand trends shaping 2024.

We’re about to unravel the key themes that will set your brand apart, so buckle up partner; it’s time to get back in the saddle…

Enter your authentic era:

In an age where authenticity, and T-Swift lyrics, reign supreme. Transparency isn’t just a buzzword, it’s the secret sauce. Helping you turn casual consumers into loyal brand enthusiasts. Why? Because consumers connect more with a brand that shows its true colours. Even if it does have some mouldy skeletons in the closet. A recent study by Label Insight revealed that 94% of consumers are likely to be loyal to a brand that offers complete transparency. Therefore, being honest should be first on your to-do list for 2024. This means being clear about business practices, acknowledging past mistakes, and engaging in an honest and open dialogue at every touchpoint.

Look beyond profit:

Welcome to a new age. A time when consumers seek more than just products; they also want purpose. Yes, you can blame it on the pesky little Gen-Zers if you like, but modern consumers don’t just buy. They invest in what a brand stands for. So, while customers are becoming more aware of their own ecological footprint, it’s only natural that they expect the brands they support to do the same. Last year Nielsen reported that up to 73% of millennials are willing to pay extra for a sustainable option. So if your brand isn’t demonstrating a real commitment to environmental issues, you’re at risk of becoming persona non grata for the next generation of shoppers. Yikes. And, you can’t fake it either. Tech-savvy activists are hot on the trail of any business caught ‘greenwashing.’ Meaning you’ll need to make sure your purpose is legit. But hey, it’s not all bad, you will be benefitting the planet and future generations too…

Social and ethical responsibility – now that’s hot!:

If Paris Hilton can re-enter the zeitgeist in 2024 (yes that’s her 2004 signature catchphrase in the subtitle). Then old-school brands can re-emerge with inclusivity and diversity at their core too. Today’s marketing landscape demands brands to be socially conscious and culturally sensitive. And while the anti-snowflake brigade may bristle at this, it’s the truth (and the future) baby cakes. So you can either embrace it or stay stuck in the mud.

Brands are now increasingly aware of the social impact of their messaging. And 2024 looks set to become the year where even more businesses ensure their efforts resonate positively with diverse audiences. So, if you haven’t got your messaging and advertising creative down just yet, now is the time to get some fresh eyes on it. And if you’re still not quite convinced it’s necessary, Adobe said so too. Recently revealing that 61% of consumers believe diversity in advertising is ESSENTIAL.

3D design elements are en vogue:

That’s right, you can expect a significant surge in the use of three-dimensional elements in the top brand trends happening in 2024. Backed by the need to deliver more immersive experiences, brands are opting for the use of gradient, duotone, and 3D elements. These design choices allow brands to create unique identities that evoke emotion and capture attention. Just take a look at our very own recent rebrand. Our Pistachio avatars have given us the opportunity to engage users on every single page of the website (and our social pages). Delivering something fresh and interactive that has a distinct personality. Gradients add depth and visual interest, and 3D elements add realism and interactivity to brand designs. Plus, who doesn’t want to see themselves in 3D hey?

What’s next?

As brands chart a course through 2024, the focus will be on adapting to digital design advancements, understanding changing preferences, and ensuring ethical practices are correctly communicated. These elements are crucial for building a strong, resilient brand that stands the test of time. But where to start? For help with bringing your brand’s vision to life, we’re here to help you look as awesome and authentic as you feel. Drop us a quick line today and let’s get down to bizniz…