Why collaboration, connection and creativity and are key to finding a creative agency that understands you.
Does your agency ‘get you’?
Successfully navigating the complex labyrinth of marketing and design can be a real headache for many brands. That’s why working with a creative agency that truly understands your business can make all the difference. The right partnership results in impactful campaigns, unforgettable branding, and a seamless process from idea to execution. In this blog, we’re looking at the invaluable benefits of working with a creative agency that not only “gets” you but also understands the importance of collaboration, connection, and creativity when it comes to getting things done.
Collaboration = Creative Synergy:
Imagine a team that not only listens to your vision but also enhances it with their creative expertise. Pretty mind blowing, right? Wrong. This should be a minimum when you work with any type of supplier employed to market and enhance your business.
A creative agency that truly understands your brand should be a seamless extension of your in-house team, sharing your passion and goals without a second thought. What you don’t want is to work with people who always think they know best and undermine the value that the people who live and breathe the business bring to it (that’s you FYI).
To get this synergy right, firstly you need to actually like the people you work with. This might seem like an outrageous concept in an era when the hustle, straight talking and giving people a ‘read’ is the dish du jour. But the old adage that people work with people they like still stands true. Or perhaps the saying should go ‘people work well with people they like.’ Remember this and you’ll be well on your way to carving out a professional partnership with a creative team than truly understands what it is you want. The synergy created by this understanding can lead to innovative ideas, striking designs, and campaigns that resonate deeply with your audience.
Get it wrong, and you could end up like clothing brand Forever 21 who made the ill-fated decision to embark on a joint campaign with…wait for it…the ATKINS DIET. The fall-out that ensued when people, quite rightly, kicked off about a weight-loss brand marketing alongside a clothing store aimed at young women, was catastrophic. Proving that if you don’t properly align your ethos and essence with your creative partners, bad bad things can happen.
Connection = Efficient Communication:
We hear it time and time again. Whether it’s from your favourite celeb post-rehab or a disgruntled football coach whose career is on the ropes, there’s one thing that those striving for success and recognition can all agree on: communication is key.
The only way to ensure that an agency “speaks your language” is via efficient communication. Life is busy. Businesses need running, kids need picking up and wine o’clock needs to be respected. So, who really has time to waste deciphering industry jargon? No. One. That’s who.
Perhaps you like repeating yourself over and over again when trying to explain exactly what your USP is or what you want your brand to look and sound like? We think not. If talking or sharing ideas with your creative agency feels uncomfortable, awkward, or disjointed, then chances are your campaigns will too. The secret is to make sure lines of communication are clear and open from the outset. Both sides should feel confident enough with each other to share ideas and know when it’s time to be silent and listen. With a shared understanding on how to communicate, discussions flow smoothly, ideas are expressed clearly, and projects progress without unnecessary roadblocks.
What happens when people don’t communicate properly? Well, Cartoon Network once undertook a guerrilla marketing campaign that involved placing suspicious looking LED devices around Boston to promote one of their TV shows. To no one’s surprise the campaign, which cited a ‘severe lack of miscommunication’ as it’s downfall, was an unmitigated disaster that resulted in a huge bomb scare that shut down the entire city. Ooops.
Creativity = Tailored Solutions:
There is no one-size fits all policy when it comes to creating impactful creative campaigns for a brand. However, despite what some agencies like to tell you, many repeatedly top and tail the same old solutions and sell it to every business that walks through their door. The result is a swamp of lookalike, bland assets and CTA’s that uninspired consumers are supposed to wade through.
Poor Einstein, not only is he still reeling from being the unsuspected denouement in Chris Nolan’s latest blockbuster, but people still refuse to heed his advice: “The definition of insanity is doing the same thing over and over and expecting different results.”
To truly flourish with creative support, you need an agency that not only knows your brand inside and out, but one that has the knowledge and know-how to offer tailored solutions that suit. They should be able to recommend strategies, designs, and campaigns that align perfectly with your objectives while making sure you feel seen, understood, and respected. In essence, they’ll ensure you stay unique, consistently.
Which is pretty convenient because here at Pistachio our mantra is all about making sure brands stay consistently individual. Don’t believe us? You can find out a little more about it here.
Partnering with a creative agency that understands your brand is like having a trusted ally in a competitive world. From enhanced creativity to streamlined processes, the benefits are numerous. The collaborative synergy between you and your agency can result in consistent, individual, and recognisable branding, engaging campaigns, and visual designs that truly resonate.
So, when seeking a creative agency, remember the magic words: collaboration, connection, and creativity.
It’s a winning combination, trust us 😉
Fancy seeing what it’s like to work with an agency that truly gets you? Why not drop us a line today and find out.