For internal teams, letting go of control can be hard – but here’s why listening to design experts often gets you much better results.

Where the problem begins for design experts

You know what it’s like. You’re working with a new agency or external creative team, everyone’s excited to launch something new and fresh. But, just as things start to get off the ground – new concepts are in the ring and a creative vision is starting to take shape – the opinions begin.

Now, feedback is an essential part of the design process and getting it is vital. However, sometimes this process can go awry. Leaving everyone confused and work at a standstill. Even worse, an inability to filter and manage internal feedback properly can sometimes result in a visual that falls very far from the mark.

What design experts don’t tell you about feedback

In this blog, we’re getting straight to the point. Why? Because we’ve had plenty of experience in doing the dance of “what about this? What about that? Can you make the circle squarer? Orange is a personal trigger for my aunt once removed” etc. Not only can some suggestions be irrelevant, but they can also cause more damage to your time and resources than you think.

At Pistachio, the most important thing is that our clients get the results they want – but ones that are really and truly going to work. So, we thought we’d spread a little insight to help you out too.

The great illusion of ‘the more the merrier’

It’s not uncommon for internal teams to believe they know what’s best for a project. And sometimes, they do. However, this mindset can often stem from a desire to prove value rather than genuinely considering what’s conducive to the project’s success. For example, new employees may be eager to raise their head above the parapet and be noticed. Older ones may feel uncomfortable with change or feel their input is being questioned, and so react out of fear rather than logic. The trick is to avoid letting ego or competitiveness get in the way of what is best for business.

Creative professionals bring an outsider’s perspective, free from internal biases, enabling them to offer fresh insights and innovative solutions. They’re also paid as a supplier. So, please trust that your agency does want to get this right for you.

Not only that, but your external support is a specialist outfit. It’s what they live and breathe. The day-to-day of a creative agency or designer is, yep you guessed it, design. You have employed them for their experience and expertise. So why not use it? Plus, they have a tremendous amount of skin in the game. They work on multiple brands, many of which are probably very successful within your industry. Their knowledge is there to be used – so use it!

Stepping outside of your comfort zone

Creativity thrives when boundaries are pushed, and perspectives are expanded. By seeking advice from creative experts and agencies, brands can tap into a wealth of experience and diverse perspectives. Insights that may not be readily available within their internal teams. Sometimes, the best solutions lie beyond the confines of the business or project itself. It’s hard to work ‘on’ the business when you’re ‘in’ the business, right?

It can of course be difficult to take risks – especially creative ones. You know you need to do something different but the fear of alienating or confusing audiences is quite terrifying. We get it. But, if you’ve taken the step to ask for creative support from an expert, chances are there was a very good reason why.

If you’re going to invest money in something, you want to make sure it’s worth it. That means taking a chance and stepping outside of what you know. The results are often wonderful. Powerful and creative campaigns get attention. Repetitive, un-original ones do not. Putting your fears aside and listening to the experts can pay off, in a big way.

Avoid ‘too many cooks’ syndrome

The biggest hurdle in getting a new creative concept across the line is often the never-ending cycle of feedback and changes. In the quest for perfection, creative progress is often hindered by conflicting opinions and feedback. Which is cool. No, honestly it is. But only if that feedback is constructive and valuable. Providing a conflicting barrage of suggestions, changes and criticisms not only causes delays but can also de-rail positive collaboration.

If you must collect feedback from multiple sources, these need to be filtered internally before they reach the design team. You might ruffle a few feathers sure. But at the end of the day the house needs to win – and that means taking the lead and trusting the process.

Never underestimate the power of listening

Employing experts to provide advice is one thing; listening to that advice is another. To wrap things up, brands need to recognise that creative teams spend years honing their craft and possess specialised knowledge that can take a project to new heights. By actively listening and incorporating feedback mindfully and with respect, brands can better leverage the full potential of their creative partners.

Effective collaboration requires not only listening but also providing constructive feedback. Remember –all feedback should aim to be insightful, respectful, and conducive to creative growth.

By fully embracing the expertise of creative agencies brands can ultimately achieve their goals a lot quicker. If you’re ready to get to work, simply hop on the bad foot and do the right darn thing, you can contact us here.