Why ‘Think Creative’ is our mantra for better branding

Hello there fellow creative souls! Thanks for stopping by. If you’re on the lookout for some fail-safe tips on how to ‘think creative’ and nail your branding, you’re in luck.

What does ‘think creative’ mean!?

At Pistachio, we don’t just sprinkle creativity onto our projects – we unleash it like a jaw-dropping nuclear explosion in a Chris Nolan blockbuster. Leaving a tornado of inspiration in our wake and turning bland brands into dazzling dynamos.

How? Because we think creative. All day, every day. That’s why in this blog we’re peeling back the curtain on the importance of creative thinking. Plus, what this means when it comes to good design and even better branding.

So, fasten your seatbelts, and get ready for a whistle stop tour…

1. Don’t be afraid to get weird

Creativity isn’t just a fancy word we toss around; it’s the secret sauce that transforms ordinary into extraordinary. Think about it: before some maverick added peanut butter to chocolate, the sweet, sweet nectar of Reese’s Cups weren’t even a thing. They were just two separate snacks minding their own business. And the world was poorer for it.

The same theory goes for design. That zesty twist, that unexpected element or unlikely duo – that’s where magic happens. Whether it’s a playful font, an out-of-the-box colour palette, or a tagline that leaves everyone chuckling. Creativity injects life and personality into your brand. So, embrace the unexpected, and have some faith in a quirky idea that might just rock your world.

2. Beware the silent killer of brands

Imagine a world where everything was grayscale and monotone – it’d be a snooze-fest, right? Well, that’s what boring design does to your brand. It makes your potential customers yawn, stretch, and move on to something more interesting. Like scrolling through Britney’s Instagram for more iconic twirling vids, for example.

Don’t be the brand that lulls your audience to sleep. Instead, be the electric jolt that wakes them up and makes them take notice. With the right creative team on the case, your brand can be something people shout about and return to time and time again.

3. Make sure imagination meets expertise

Here’s the thing: creativity isn’t just about wild ideas and paint splatters. It’s about applying imagination strategically to achieve tangible results. And that’s where a good design team comes in. At Pistachio, we’re not just creatives; we’re creative strategists who know how to make your brand’s personality pop. Without losing sight of your business goals.

That’s why collaborating with an agency that ‘thinks creative’ is essential. It means you’re diving into a well-maintained pool of fresh perspectives, outside-the-box thinking, and a genuine passion for helping your brand reach its full potential. After all, why would you settle for “good enough” when you could get mind-blowing?

4. Don’t pay the price of being bland

Ask yourself this. If your brand was a beige microwave meal surrounded by a sea of succulent steaks, leafy greens, and tasty looking pizzas, do you think your audience would pick you? Probably not. Bland equals forgettable, and forgettable brands don’t thrive.

In a world flooded with choices, your brand needs to stand out like a pistachio in a bowl of peanuts (see what we did there). That’s why you need to ensure your design breaks the mould. You need to evoke emotion, create connections, and leave an unforgettable mark on your audience’s hearts.

The answer? Go Pistachio or go home.

Just kidding. But the truth is, when you think creative you’re one step ahead when it comes to impactful design and branding.

Whether you’re launching a new brand or revitalising an existing one, we’re a pretty good partner in crime. So, if you’re ready to infuse your brand with Pistachio-level creativity, reach out to us today, we’d love to hear from you.

Stay vibrant – and thanks for reading!