how we did itcreative campaign creation
Software AG required a trusted partner to design, create and develop a campaign around the digital readiness of businesses; along with an online assessment tool which would judge a business’s digital readiness; capturing key data and providing the user a valued online report of their business. The campaign is initially running in North America but due to be rolled out globally.
Pistachio were appointed to take on this project where we worked with the Global Marketing team, including Corporate Marketing, Industry Marketing and North America Marketing teams to produce an integrated campaign across various digital touchpoints. We created key campaign assets for all social channels along with an engaging and UX &UI responsive online digital assessment tool. This was then, further developed into a ‘Live Event’ tool for instant responses and reporting with live audiences.
A highly creative campaign was produced to ensure Software AG truly engaged the audience in North America with an impactful campaign; creating engagement in an online tool with rich output data and a campaign model that can be rolled out globally across local markets.
We now look forward to ramping up the celebrations in 2017 and beyond.