how we did itcreative product launch
Wella Professionals required a strategic and creative partner for the launch of iNSTAMATIC, the new express colour service by Color Touch, in the UK and Globally.
A communications plan was produced by Pistachio to bring Instamat!c to life across the POS, digital and Wella My Marketing touchpoints.
Beauty is only as deep as the customer experience, so we recommended a number of traditional and digital POS touchpoints to reflect consumers’ demand for a higher level of in-salon experience.
A successful product launch requires an integrated approach, so we recommended a mix of traditional and interactive digital touchpoints in order to make one concerted ‘splash’. This included identifying engaging ways to excite salon owners/stylists to create their own Instamat!c marketing campaigns via Wella My Marketing.