how we did itcreative product launch
Wella Professionals required a strategic and creative partner for the launch of iNSTAMATIC, the new express colour service by Color Touch, in the UK and Globally.
A communications plan was produced by Pistachio to bring Instamat!c to life across the POS, digital and Wella My Marketing touchpoints.
What we did:
Beauty is only as deep as the customer experience, so we recommended a number of traditional and digital POS touchpoints to reflect consumers’ demand for a higher level of in-salon experience.
A successful product launch requires an integrated approach, so we recommended a mix of traditional and interactive digital touchpoints in order to make one concerted ‘splash’. This included identifying engaging ways to excite salon owners/stylists to create their own iNSTAMATIC marketing campaigns via Wella My Marketing.